Privacy Policy

1. Introduction

Welcome to MassTraffic. We operate the website masstraffic.co(the "Site") and provide custom digital infrastructure, web development, automated lead workflows, custom artificial intelligence modules, and advertising optimization services.

This Privacy Policy is published by MASSTRAFFIC CO("we," "us," or "our") to explain how we collect, use, protect, and handle data when you browse our Site, use our tools (such as the Free Speed Audit tool), or engage with our services.

By using our Site or utilizing our services, you consent to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We may collect information about you in a variety of ways depending on how you interact with our Site and services:

• Personal Data: When you request a project quote, fill out our client intake form, run a speed audit, or contact support, you may voluntarily provide personal details such as your name, business name, phone number, email address, physical address, and billing information.
• Website Optimization Data: When you use our Free Speed Audit tool, we query public web infrastructure APIs (such as Google PageSpeed Insights) to evaluate your website. This data is logged temporarily to display performance metrics.
• Telemetry & Usage Data: We automatically collect standard information sent by your browser when you visit our Site. This includes your IP address, browser type, operating system, referring pages, pages visited on our Site, duration of visit, and search queries.

3. How We Use Information

We use the information we collect to operate, maintain, and optimize our services:

• To build, deploy, and maintain your custom digital assets.
• To contact you regarding project builds, support inquiries, and campaign management updates.
• To analyze Site traffic and user sessions, identifying and patching rendering bugs or performance bottlenecks.
• To prevent fraud, verify billing details, and secure our system infrastructure.
• To send transactional emails (such as invoices, notifications, or critical system alerts).

4. Sharing of Information

We value your privacy. We do not sell, rent, or trade your personal data to third parties.

We only share information with trusted third-party service providers to the extent necessary to deliver our services, including:

• Hosting & Databases: Cloud infrastructure providers (such as Supabase or Vercel) that host our software platforms.
• Communications: Email delivery networks (such as Resend or Nodemailer) to deliver critical system messages.
• Payment Processors: Secure gateways (such as Stripe) that process subscription payments and invoices.
• Legal Compliance: If required by law, we may disclose information to comply with valid legal processes or protect the rights, safety, and property of MASSTRAFFIC CO, our clients, and the public.

5. Data Security & Asset Ownership

We implement industry-standard technical measures (such as SSL encryption, database level access controls, and rate-limiting filters) to protect your personal information.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve navigation, analyze page interactions, and customize your experience.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Site or interactive client dashboards may not function as intended.

7. Your Rights & Choices

You have the right to request access to the personal data we hold about you, request corrections to out-of-date records, or request complete deletion of your data.

To exercise these rights, or to opt-out of marketing communications, contact our team directly at support@masstraffic.co.

8. Contact Information

If you have questions about this Privacy Policy or our data management practices, please contact us: